ASUS ProArt PA278CV computer monitor 68.6 cm (27") 2560 x 1440 pixels Wide Quad HD Black, Silver

Product Overview

AI-generated summary

The ASUS ProArt PA278CV is the kind of 27" monitor I’d recommend to people who actually do creative work (photo/video/graphics) but don’t want to jump straight to the more expensive “proper” colour-accurate pricing. For the money, £315.80 ex‑VAT is decent value, and the appeal is that it’s aimed at reliable colour and everyday usability rather than flashy gaming features you’ll never use. In day-to-day office + creative hybrid setups, it’s a solid “one monitor to cover most things” choice.

That said, I wouldn’t buy it if your priority is either ultra-crisp text at very high resolutions or colour-critical output where you need the tightest possible factory calibration and consistency across long sessions. Also, if you’re mostly doing gaming or high-refresh competitive stuff, you’ll probably feel underwhelmed—this is built for work, not responsiveness bragging rights. Buy it if you want a dependable 27" production display on a sensible budget; skip it if you’re either chasing maximum performance specs or need the absolute best colour discipline for print-grade or studio workflows.