SEO & Digital Visibility

Be Found on Google, Bing & AI Search

Google Rankings

Dominate Google's search results with data-driven SEO strategies that put your business in front of customers actively searching for your services.

Bing & Beyond

Capture the overlooked 10% of search traffic on Bing and other engines. Our multi-platform approach ensures no potential customer slips through the cracks.

AI Search Ready

Future-proof your visibility with Generative Engine Optimisation. We optimise your content to appear in ChatGPT, Copilot and Perplexity AI answers.

Keywords Ranked Page 1

Average Traffic Growth

Client Retention Rate

Years Digital Experience

Search is the single most important channel for your business. If you're not visible, your competitors are winning your customers.

We combine technical expertise with creative strategy to improve your rankings on Google, Bing and the new wave of AI-powered search engines like ChatGPT and Perplexity — driving qualified traffic that converts into real business.

What we do

A comprehensive SEO service covering every angle of search visibility — from the technical foundations to the content that drives rankings.

Technical SEO

We fix the hidden issues holding your site back — crawlability, site speed, Core Web Vitals, schema markup, indexation errors and mobile performance. The foundation everything else is built on.

On-Page SEO

Keyword research, content optimisation, meta tags, heading structures, internal linking and image optimisation. We make every page on your site work harder for the terms your customers are searching.

Off-Page SEO & Link Building

High-quality backlinks, digital PR, brand mentions and authority building. We earn links from reputable, relevant sources that Google trusts — no spammy shortcuts, no risks to your domain.

Local SEO

Google Business Profile optimisation, local citations, review management and location-specific content. Essential for businesses that serve customers in specific areas — especially London and the UK.

Content Strategy

Keyword-driven blog content, pillar pages, landing page copy and content calendars. We plan, write and optimise content that ranks, engages and converts — establishing you as an authority in your industry.

AI Search Optimisation

The next frontier. We optimise your content for Generative Engine Optimisation (GEO) — ensuring your business appears in ChatGPT, Microsoft Copilot, Perplexity and Google AI Overviews.

Our approach to SEO

Data-Driven Strategy

Every decision we make is backed by data — from the keywords we target to the content we create. We use advanced analytics, competitor research and search trend data to build strategies that deliver measurable results, not guesswork.

Transparent Reporting

You'll always know exactly where your SEO stands. Monthly reports cover rankings, traffic, conversions and the work we've done — in plain English, not jargon. We track what matters to your business, not vanity metrics.

Multi-Platform Visibility

SEO isn't just Google any more. We optimise across Google, Bing and the rapidly growing AI search platforms — so your business is visible wherever your customers are looking.

Ready to outrank your competitors?

Get a free SEO audit

How it works

A proven four-stage process that turns search visibility into real business growth.

Audit & Discovery

We conduct a comprehensive technical and content audit of your website, analyse your competitors and identify the highest-value keyword opportunities for your business.

Strategy & Roadmap

Based on the audit, we build a custom SEO strategy with clear targets, a content plan and a prioritised roadmap of technical fixes and optimisations.

Execute & Optimise

We implement technical improvements, optimise existing content, create new pages, build quality backlinks and continuously refine based on performance data.

Report & Refine

Monthly performance reports with clear metrics. We review what's working, adjust the strategy and keep pushing your rankings and traffic upward month after month.

Businesses turn to us when

They're invisible on Google and losing business to competitors who rank higher

Their website gets traffic but it doesn't convert into enquiries or sales

They've been paying for SEO but can't see any real results or clear reporting

A Google algorithm update has caused their rankings and traffic to drop suddenly

They've launched a new website and need to build organic visibility from scratch

They want to expand into new markets, locations or service areas online

Their in-house team doesn't have the time or expertise to manage SEO properly

They need to improve their local search presence and Google Business Profile

They want to be visible in ChatGPT, Copilot and the new AI-powered search engines

Why choose Cloudswitched for SEO?

We're not a typical SEO agency. As an established IT company with deep technical expertise, we understand how websites work at a fundamental level — from server response times and crawl efficiency to structured data and JavaScript rendering. This means our technical SEO is genuinely technical, not surface-level.

Unlike agencies that rely on templated strategies, every SEO campaign we run is custom-built around your business, your industry and your competitors. We take the time to understand what actually drives revenue for you — not just what looks good in a report.

We're also one of the few agencies in the UK actively optimising for AI search engines. As ChatGPT, Copilot and Perplexity change how people find information online, we ensure your business is positioned to capture this growing channel from day one.

And because we also build websites, we can implement every recommendation ourselves — no waiting for a third-party developer to action technical changes. Strategy and execution, under one roof.

What's included in our SEO service

Everything you need to dominate search results — from technical foundations and content strategy to link building, local SEO and AI search optimisation.

Technical SEO Audit & Fixes

A thorough crawl of your entire website to identify and fix technical issues holding back your rankings — site speed, Core Web Vitals, crawlability, indexation, duplicate content, broken links and redirect chains. We implement schema markup to improve how your pages appear in search results.

Keyword Research & Strategy

In-depth keyword research mapping terms to buyer intent — informational, commercial and transactional — so every page targets the right audience at the right stage. Detailed competitor analysis finds gaps in their strategy and long-tail opportunities with high-quality traffic and less competition.

On-Page Optimisation

We optimise every important page — title tags, meta descriptions, heading structures, body content, image alt text, internal linking and URL structures. Each page is crafted to rank for target keywords while reading naturally, optimised for featured snippets and People Also Ask boxes.

Content Creation & Blogging

SEO-optimised content written by experienced copywriters who understand your industry — blog posts, pillar pages, service pages, FAQs and resource guides that rank, engage and build authority. Every piece is planned around keyword data, search intent and optimised for both traditional and AI search.

Link Building & Digital PR

White-hat link building from relevant, authoritative websites through digital PR, guest posting, resource building and broken link reclamation. We never use link farms or PBNs — every link is from a real website with genuine traffic and editorial standards. Quality over quantity, always.

Local SEO & Google Business Profile

Complete Google Business Profile optimisation — categories, attributes, photos, posts, Q&A and review management. We build and clean local citations, ensure NAP consistency across directories, and create location-specific content to capture "near me" and area-based searches.

AI Search Optimisation (GEO)

Generative Engine Optimisation ensures your content is structured for AI models — ChatGPT, Copilot, Google AI Overviews and Perplexity — to cite and reference. We optimise E-E-A-T signals, implement comprehensive structured data and build the authority that AI models trust and recommend.

Monthly Reporting & Analytics

Detailed monthly reports covering keyword rankings, organic traffic, conversions, backlink growth and competitor movements — explained in plain English. We configure GA4, Search Console and Bing Webmaster Tools for complete visibility, with quarterly strategy reviews to stay aligned with your goals.

SEO Packages

Ongoing SEO that grows with your business. Transparent monthly pricing, no lock-in contracts, cancel any time.

Starter

For small businesses building visibility

£499/ month

Up to 20 target keywords
Technical SEO audit & fixes
On-page optimisation
Google Business Profile setup
Monthly performance report
Content creation
Link building
AI search optimisation

Get Starter

Growth

For businesses serious about ranking

£999/ month

Up to 50 target keywords
Full technical SEO
On-page & off-page SEO
2 blog posts per month
Link building (5 links/month)
Local SEO & GBP management
Monthly report & strategy call
AI search optimisation

Get Growth

Enterprise

Full-scale SEO for established brands

£1,999/ month

Unlimited target keywords
Full technical & on-page SEO
4 blog posts per month
Link building (10+ links/month)
AI search optimisation (GEO)
Local SEO & multi-location
Dedicated account manager
Quarterly strategy reviews

Get Enterprise

Custom

Bespoke SEO for complex requirements

POA/ custom quote

Everything in Enterprise
International / multi-language SEO
E-commerce SEO
Migration & recovery projects
Custom reporting dashboards
Dedicated team allocation
Weekly strategy sessions
Priority response & escalation

Why Cloudswitched for SEO?

We combine deep technical expertise with creative strategy to deliver SEO that actually moves the needle.

IT company, not just an agency

We understand how websites work at a deep technical level — servers, DNS, caching, rendering, architecture. Our technical SEO goes far beyond what a typical marketing agency can deliver.

AI search pioneers

We're at the forefront of Generative Engine Optimisation. While others are still focused solely on Google, we're already helping clients appear in ChatGPT, Copilot and Perplexity results.

Results-focused, not activity-focused

We measure success by rankings, traffic and conversions — not hours worked or tasks completed. Every action we take is tied to a clear business outcome.

Strategy and execution under one roof

Because we build websites too, we can implement every technical recommendation ourselves — immediately. No waiting weeks for a separate developer.

White-hat only, zero shortcuts

We never use black-hat tactics, link farms or risky shortcuts. Every technique we use is sustainable, penalty-proof and aligned with search engine guidelines.

Named account manager

No ticket queues or call centres. You get a dedicated account manager who knows your business inside out — available by phone, email or video call.

No lock-in contracts

We don't tie you into 12-month contracts. Our clients stay because of results, not obligations. Month-to-month agreements with 30 days' notice.

Transparent, honest reporting

Monthly reports in plain English — not jargon-filled PDFs. We show you exactly what we've done, what's improved and what we're working on next.

Multi-engine expertise

Google, Bing, ChatGPT, Copilot, Perplexity, Google AI Overviews — we optimise across every platform where your customers are searching.

Frequently Asked Questions

Got questions about SEO? We've answered the most common ones below. If you need more detail, get in touch.

How long does SEO take to show results?

SEO is a long-term strategy. Most businesses start seeing meaningful improvements in rankings and traffic within 3-6 months. However, quick wins from technical fixes and on-page optimisation can often be seen within weeks. We set realistic expectations from day one.

Why is SEO a monthly service?

Search engines constantly update their algorithms, competitors adjust their strategies, and new content opportunities arise regularly. SEO requires ongoing work — technical monitoring, content creation, link building and strategy refinement — to maintain and improve your rankings over time.

Can you guarantee first page rankings?

No ethical SEO provider can guarantee specific rankings — Google themselves warn against companies that make such promises. What we can guarantee is a data-driven, transparent approach using proven strategies that have consistently delivered results for our clients.

What's the difference between SEO and PPC?

SEO improves your organic (free) rankings in search results, while PPC (pay-per-click) is paid advertising. SEO builds long-term, sustainable traffic that doesn't stop when you pause spending. PPC delivers immediate visibility but costs money for every click. We recommend a combined approach for maximum impact.

What is AI search optimisation?

AI search optimisation (also called GEO — Generative Engine Optimisation) is the practice of optimising your content so it's cited and referenced by AI tools like ChatGPT, Microsoft Copilot and Perplexity. It's a rapidly growing channel and we're at the forefront of helping businesses capture this traffic.

Do I need a new website before starting SEO?

Not necessarily. We can optimise most existing websites effectively. However, if your site has fundamental technical issues — very slow loading, not mobile-friendly, poor architecture — we may recommend improvements before or alongside SEO work. We offer a free audit to assess this.

Platforms we optimise for

Your customers search across multiple platforms. We ensure your business is visible on every one of them.

Google

The world's largest search engine handling 8.5 billion searches per day. We optimise for organic rankings, local pack, featured snippets and AI Overviews.

Bing

Powers Microsoft's search ecosystem including Copilot. With a 10% market share and growing, Bing is an often-overlooked source of high-quality business traffic.

ChatGPT

Over 200 million weekly users asking ChatGPT for product recommendations, service comparisons and business advice. We ensure your brand is cited in these answers.

Perplexity

The AI-first search engine that cites sources directly. A growing channel for B2B research and complex queries — and an early-mover advantage for optimised businesses.

Google Maps

Essential for local businesses. We optimise your Google Business Profile, local citations and reviews to dominate the map pack for your service areas.