Apple - USB cable - USB-C (M) to USB-C (M) - USB 2.0 - 2 m - USB Power Delivery (240W)

Product Overview

AI-generated summary

At £23.27 ex-VAT for a 2m USB‑C to USB‑C lead, this is “Apple tax” territory, but it’s not automatically bad. If you’re in an Apple-heavy environment (MacBooks, iPads, USB‑C power bricks, docks) and you just want a cable that behaves consistently—good fit, no flaky charging, and reliably carries Power Delivery—this is the kind of safe choice you don’t end up swapping out next month. The 2m length is also genuinely practical for desks, wall bricks, and less-perfect cable runs in offices.

That said, I wouldn’t buy this for everything. If your use case is mainly data to peripherals (or you’re equipping lots of staff where cost control matters), there are cheaper non-Apple USB‑C cables that do the job just fine. Also, if you only ever need standard short charging at the desk, paying extra for Apple branding won’t buy you much beyond “it likely works.” My honest take: worth it for a small number of critical chargers/docks where you care about reliability; hard to justify as a bulk cable solution.