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ChecklistSEOPDF · 2.4 MB
SEO Audit Checklist
Comprehensive checklist covering technical SEO, on-page optimisation, off-page factors, local SEO, and analytics setup with scoring and priority actions.
About This Resource
A thorough SEO audit is the foundation of any successful search strategy. This checklist guides you through every critical area — from Core Web Vitals and crawlability to on-page optimisation, backlink health, local SEO, and analytics configuration. Each section includes specific items to check, a scoring system to quantify your current health, and space to document priority actions. Whether you're auditing your own site or evaluating a new client, this resource ensures nothing is missed.
What's Included
- Technical SEO checks: site speed, Core Web Vitals, mobile responsiveness, SSL, structured data
- Crawlability & indexing: XML sitemap, robots.txt, canonical tags, URL structure, crawl errors
- On-page SEO: title tags, meta descriptions, header hierarchy, internal linking, image optimisation
- Off-page & content: backlink profile, keyword strategy, content gaps, competitor analysis
- Local SEO & analytics: Google Business Profile, local citations, GA4 and GSC setup
- Scoring summary with priority action matrix and notes section
Who Is This For?
Marketing managers, SEO specialists, and business owners who need a structured approach to auditing their website's search engine optimisation health and identifying priority improvements.