Keyword Research Guide

About This Resource

Effective keyword research is the cornerstone of SEO success. This guide walks you through the entire process — from understanding search intent and keyword types to conducting competitor analysis, evaluating difficulty, and building a prioritised keyword list. It includes practical frameworks for scoring keywords, mapping them to content, and developing a local keyword strategy. Complete with fill-in templates for keyword tracking and content planning.

What's Included

• Search intent framework: informational, navigational, commercial, and transactional intent
• Research methodology: seed keywords, competitor analysis, tool recommendations
• Keyword evaluation: search volume vs difficulty matrix with scoring formula
• Prioritisation template: fill-in table with volume, difficulty, intent, and priority score
• Local keyword strategy: location modifiers, Google Business Profile, local pack factors
• Implementation plan: keyword-to-content mapping and content calendar templates

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