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Keyword ROI Estimator
Estimate the potential return on investment from ranking for your target keywords based on search volume, click-through rates, and conversion value.
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Average CTR by Google Ranking Position
| Position | Avg CTR | Traffic (1,000 searches) | Est. CPC by Industry |
|---|---|---|---|
| #1 | 31.7% | 317 clicks | £0.50 – £15 |
| #2 | 24.7% | 247 clicks | £0.40 – £12 |
| #3 | 18.6% | 186 clicks | £0.35 – £10 |
| #4 | 13.6% | 136 clicks | £0.30 – £8 |
| #5 | 9.5% | 95 clicks | £0.25 – £7 |
| #6 | 6.2% | 62 clicks | £0.20 – £6 |
| #7 | 4.2% | 42 clicks | £0.20 – £5 |
| #8 | 3.1% | 31 clicks | £0.15 – £5 |
| #9 | 2.6% | 26 clicks | £0.15 – £4 |
| #10 | 2.4% | 24 clicks | £0.10 – £4 |
| Page 2+ | 0.5% | 5 clicks | £0.10 – £3 |
CTR data based on industry research (Advanced Web Ranking, Backlinko). CPC estimates are approximate UK averages. Actual rates vary by keyword and competition. View Cloudswitched SEO services
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