- Google Ads & PPC
Google Ads Budgeting: How Much Should You Spend?
3 May, 2026







£32.14 inc. VAT
AI-generated summary
For £26.82 ex-VAT, this is a pretty sensible buy if you’ve got a Thunderbolt 4/USB4 setup and you want a short, high-quality “just works” link. The big win with Thunderbolt cables isn’t marketing speed—it’s reliability: solid compatibility with dock/monitor bandwidth demands, fewer weird handshaking issues than bargain USB‑C cables, and decent power delivery for setups that benefit from charging over the same lead. At 80cm it’s also a practical length for desk docks and monitor arms where long cables just become a cable-management problem.
I’d recommend it for small offices, hybrid workstations, and anyone running a TB4/USB4 dock to a laptop or a Thunderbolt monitor and wants to avoid cable drama. That said, if you’re on plain USB‑C (non‑TB/USB4) or you don’t need higher-performance video/power over one cable, you’re paying for headroom you won’t use. Also, if you’re expecting “instant 120Gbps” in real life—most environments won’t saturate those numbers anyway; the value here is compatibility and consistent behaviour, not raw throughput.

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