- Google Ads & PPC
Google Shopping Campaigns: A Guide for E-Commerce
18 May, 2026

£69.22 inc. VAT
AI-generated summary
Sony’s 2Y PrimeSupport Pro for a single LFD (so, one device covered) at **£57.68 ex‑VAT** is the kind of add-on that usually makes sense if you’re running screens in an environment where downtime costs you money—think reception areas, training rooms, retail display walls, or any “it’s got to work every day” setup. The main value isn’t flashy features; it’s avoiding the practical hassle of chasing parts or labour when something goes wrong. For the price, it’s a decent risk-reducer, especially if the rest of your stack (mounting, control, content sources) is already stable.
That said, I’d only buy it if you actually have a clear operational need for coverage over the next two years. If this is a one-off installation, a demo rig, or you’re confident that failure risk is low (or you’ve got an internal AV tech who can handle issues quickly), then you might be better off putting that money toward spares, better mounting/ventilation, or training. Also, because it’s **one license**, it’s not a broad safety net—if you’ve got multiple displays (or a wall setup with multiple panels/components), double-check that everything you care about is truly covered, otherwise it can feel like you’ve bought insurance against the wrong event.

ViewSonic
CDE4331-1C Commercial Display,43

Sony
Sony Bravia Professional Displays FWD-50X80L - 50" Diagonal Class (49.5" viewable) - X80L Series LED-backlit LCD display - with TV tuner - digital signage - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - frame blinking, Direct LED - black

ViewSonic
ViewSonic CDE7514-2C - 75" Diagonal Class CDE14-2C Series LED-backlit LCD display - digital signage - with built-in media player / optional slot-in PC capability - 4K UHD (2160p) 3840 x 2160 - direct-lit LED

Sony
Sony Bravia 3 Professional Displays FWD-85S35 - 85" Diagonal Class (84.6" viewable) LED-backlit LCD TV - digital signage - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Direct LED - black