- Google Ads & PPC
Google Ads in 2026: Trends and Strategies for UK Businesses
30 May, 2026

£539.63 inc. VAT
AI-generated summary
If you’re buying this, you’re not “buying SQL” so much as you’re buying the right to *access* SQL Server 2022 from one named client. At £449.69 ex-VAT for a single user CAL, it’s relatively pricey on a per-seat basis, so the honest question is whether you actually need user-based licensing for the way your teams work. CALs only make sense when you already have the server licensing sorted, and you’re confident you’re compliant with how many users/devices will connect in practice (not just in theory). If you’ve got a mixed environment with shared logins, service accounts, or people hopping between systems, this can get messy fast.
Who should buy it: organisations standardising on SQL Server 2022 and licensing cleanly by named users—e.g., a fairly stable set of business users accessing line-of-business apps. It’s a good fit when you can clearly define “one user = one CAL” and you’re tired of licensing audits going sideways. Who should *avoid* it: teams still unsure about deployment model, user counts, or whether they actually need per-user vs alternative licensing approaches. If you’re early in a rollout or expect the user base to fluctuate, paying for single-user CALs can become expensive before you’ve even stabilised usage.

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