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How to Use Google Ads Demand Gen Campaigns
18 Mar, 2026
£4759.57 inc. VAT
AI-generated summary
For roughly £4k ex-VAT, the MacBook Pro 16" with the M5 Max is a “pick me if you really mean it” laptop. I’d only recommend it if your day-to-day work genuinely benefits from heavy CPU/GPU workloads—think pro video editing, 3D/graphics workloads, large codebases with lots of local builds, or teams standardising on macOS for creative production. If you’re mostly in Teams, Office, browser work, spreadsheets, and light admin, it’s serious overkill and you’ll get better ROI by stepping down to a more modest Pro or even another tier entirely.
Why it *might* be a smart buy: if you’re buying for efficiency and longevity, a high-end MacBook Pro tends to stay responsive for years and performs consistently without the “laptop fan/thermal drama” you sometimes see on high-performance Windows machines. Also, if your org already lives in Apple tooling (and your workflow is tuned for it), the value is as much about time saved and fewer workflow headaches as it is about raw speed.
Why you might *avoid* it: if you don’t have specific workloads that justify the spend, you’re paying for cores you won’t use. And if you’re cost-sensitive, you can often get similar day-to-day productivity from a cheaper model and put the difference into more seats, better peripherals, or training. Bottom line: buy this for power users with sustained creative/technical workloads; don’t buy it just because it’s “the best” unless that best maps directly to your workload.

Dell
Dell Pro 13 Plus PB13250 - Intel Core Ultra 5 - 235U / up to 4.9 GHz - vPro Enterprise - Win 11 Pro - Intel Graphics - 16 GB RAM - 512 GB SSD NVMe - 13.3" IPS 1920 x 1200 (Full HD Plus) - Wi-Fi 6E - platinum silver - BTS - with 1 Year Basic Onsite

Asus
ASUS Chromebook CM14 Flip CL1402FM2A-EC0209 - Flip design - Kompanio 520 - Chrome OS - Mali-G52 2EE MC2 - 8 GB RAM - 128 GB eMMC - 14" touchscreen 1920 x 1080 (Full HD) - Wi-Fi 6, Bluetooth - gravity grey

HP
HP EliteBook 640 G11 Notebook - AI PC - 177-degree hinge design - Intel Core Ultra 7 - 155U / up to 4.8 GHz - Win 11 Pro - Intel Graphics - 32 GB RAM - 512 GB SSD NVMe - 14" IPS 1920 x 1200 - Gigabit Ethernet - Wi-Fi 6E, Bluetooth - pike silver aluminium - kbd: UK

Dell
Dell XPS 13 9345 - Copilot+ PC - Snapdragon X Elite - X1E-80-100 / up to 4 GHz - Win 11 Pro - Qualcomm Adreno - 32 GB RAM - 1 TB SSD NVMe - 13.37" 1920 x 1200 (Full HD Plus) @ 120 Hz - Wi-Fi 7 - graphite - with 1 Year Dell ProSupport