- Google Ads & PPC
Google Ads for Local Businesses: Reaching Nearby Customers
16 May, 2026

£32.16 inc. VAT
AI-generated summary
If you’re running an Epson wide‑format or production inkjet that takes UltraChrome XD2, this Magenta cartridge is a sensible choice. The big “win” with Epson’s own inks is consistency: colour stability and reliable print behaviour, especially if you need dependable results for signage, proofing, or client-facing output where you can’t afford surprises. At £26.75 ex‑VAT, it’s also the kind of pricing where it doesn’t feel like you’re paying a premium just to keep the printer happy—it’s fairly believable for original ink in this category.
That said, I wouldn’t buy it on principle if you’re a low-volume shop or only print occasionally. Original inks can get costly if you’re constantly replacing cartridges before they’re fully used, and some setups suffer from nozzle aging if prints are sporadic (meaning you pay in maintenance/time as much as ink). If you print regularly and need repeatable colour, go ahead—this is the “boring but works” option. If you’re cost-driven and have flexibility on output consistency, consider whether compatible/refill options make more sense for your use case.

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