- Virtual CIO
How to Prioritise IT Projects When Budget is Limited
25 Dec, 2025



£15.12 inc. VAT
AI-generated summary
Epson’s T1293 DURABrite Ultra magenta is one of those “boring but dependable” cartridges you buy to keep a workhorse printer running without drama. At £12.58 ex-VAT, it’s priced like a typical Epson ink spend rather than a bargain-bin refill deal, but the trade-off is predictable colour and decent fade resistance for everyday business printing. If you’re printing marketing bits, internal documents with colour, or anything where magenta has to look consistent page after page, this is a sensible choice—especially in offices that don’t want to keep diagnosing colour casts or clogged nozzles.
That said, I wouldn’t recommend it if you’re chasing lowest cost per page above all else. Magenta is often the first colour to get used up, so if your workload is mostly black text, you’ll feel the cost more than you would with a high-yield or more cost-effective alternative. Also, if you print infrequently, branded inks can still dry out—DURABrite helps, but regular use matters. Overall: buy it if you want reliable magenta output from an Epson printer and you value consistency over chasing pennies; skip it if colour usage is low or you’re trying to optimise absolute running costs.

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