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£37.44 inc. VAT
AI-generated summary
I wouldn’t get too excited about this “Alarm clock” item name, but the core point is that it’s just an Epson ink cartridge (the 27XL range) sold in a single pack. At £31.13 ex-VAT, it’s only good value if you’re actually a frequent user of the printer it’s meant for—because ink spend creeps up fast. If you print occasionally, the “XL” style generally still isn’t the bargain people think it is once you factor in how often you’ll be replacing it.
Who should buy it: businesses that want consistent print quality for everyday documents and forms, and already know they’re using the right Epson model that accepts this cartridge. Epson inks with DURABrite are typically fine for sharp text and decent everyday reliability, so it suits offices that value predictable output over experimenting with cheaper compatibles. Why not: if you’re cost-optimising and you don’t mind the slight risk of variability, many firms compare branded pricing against compatible options—£31.13 ex-VAT is the kind of number where you should at least check what you’d pay for alternatives before committing.

Epson
Epson Multipack 4-colours 502XL Ink

Brother Supplies
Brother LC1100 Value Pack - 4-pack - black, yellow, cyan, magenta - original - blister - ink cartridge - for Brother DCP-185, 395, 6690, J715, MFC-490, 5490, 790, 795, 990, J615, Justio MFC-5890

Epson
Epson T55W2 - 200 ml - cyan - original - ink cartridge - for P/N: C11CL14301A0

Epson
Epson 408L - 36.9 ml - Extra High Capacity - black - original - blister - ink cartridge - for WorkForce Pro WF-C4810DTWF