- Google Ads & PPC
How to Use Google Ads Audience Targeting Effectively
20 May, 2026



£21.52 inc. VAT
AI-generated summary
At **£17.89 ex‑VAT** for an **Epson 26XL “Photo Black” (Claria Premium)** single pack, this is the sort of ink that makes sense if you’re actually printing photos (or photo-style documents) regularly and you care about richer blacks and smoother gradients. If you mostly do text, spreadsheets, or everyday office printing, you’ll feel this one in the cost per page and you’re better off with whatever the “standard” black is for your printer family.
I’d **recommend it** for small businesses, photographers, design/creative teams, or anyone running marketing collateral where print quality is noticeable—especially when you want the “photo black” to behave well on the right Epson papers. I’d **hold off** if you’re printing infrequently, have no consistent photo workflow, or you’re trying to hit the cheapest possible cost-per-page—XL helps, but it’s still a premium ink. Also, make sure it matches your printer’s ink model expectations before buying, because the wrong “26” variant can be an annoying waste.
If you tell me your **Epson printer model**, I can sanity-check whether this is the right ink for it and whether you’d likely get better value from a different cartridge size/type.

Canon
Canon PGI-550PGBK XL Twin pack - 2-pack - 15 ml - High Yield - black - original - hanging box - ink tank - for PIXMA iP8750, iX6850, MG5550, MG5650, MG6450, MG6650, MG7150, MG7550, MX725, PIXUS MG7550

Epson
Epson Ink Cartridges, 603, Starfish, Multipack, 1 x 8.9 ml Black, 1 x 4.0 ml Cyan, 1 x 4.0 ml Magenta, 1 x 4.0 ml Yellow, Standard

Epson
Epson T50U3 - 350 ml - magenta - original - ink cartridge - for SureColor SC-T3700D, SC-T3700DE, SC-T3700E, SC-T5700D, SC-T7700D, T5700DM, T7700DM

Canon
Ink/PFI-5100 MBK/PBK/C/M/Y/PC/PM/R/GY/