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20 Jan, 2026





£28.38 inc. VAT
AI-generated summary
The dbramante1928 Madrid strap in ultra-marine blue is one of those “nice upgrade, not life-changing” accessories. At £23.65 ex-VAT, the asking price feels fair for a branded strap you’ll actually wear—especially if you want something that looks a bit more considered than generic bands. The real win is colour: that deep blue reads premium and pairs well with smart-casual outfits, which matters if you’re using your watch daily and not just for the gym.
Who should buy it? Anyone with a 38/40mm watch who likes the dbramante1928 aesthetic and wants an easy way to refresh the look without committing to a full watch change. I’d avoid it if you’re rough on accessories or you expect “maximum durability for minimal spend”—£20-odd is reasonable, but for heavy use you might be happier with something more utilitarian. Also, if you’re buying for a team or want it to be interchangeable across different models, be careful: straps are annoyingly specific, so make sure compatibility is nailed before you order.

DBRAMANTE1928
dbramante1928 Copenhagen - Strap for smart watch - 176-224.5 mm - black - for Apple Watch Herm�s Series 9, SE 3, Series 10, Series 11, Series 9, Ultra 2, Ultra 3

DBRAMANTE1928
dbramante1928 Copenhagen - Small - Keyboard and mouse pad - desktop - tan

DBRAMANTE1928
dbramante1928 Bornholm - Strap for smart watch - space grey/black - for Apple Watch Herm�s Series 9, SE 3, Series 10, Series 11, Series 9, Ultra 2, Ultra 3

DBRAMANTE1928
dbramante1928 Madrid - Strap for smart watch - 172-220.5 mm - green bay - for Apple Watch Herm�s Series 9, SE 3, Series 10, Series 11, Series 8, Series 9