- AI
AI for Data Entry Automation
20 Mar, 2026




£14.92 inc. VAT
AI-generated summary
Honestly, an LC1240M magenta cartridge at £12.43 ex‑VAT sounds like fairly standard pricing for an “original” Brother consumable. The real question is whether you’re using a Brother inkjet model that specifically takes this cartridge—if you are, it’s a sensible, low-risk buy because you’ll get consistent colour and fewer surprises with print quality. It’s best for small teams doing regular colour documents (sales packs, internal forms, occasional marketing) where you’d rather pay for reliability than gamble on cheaper compatibles.
That said, I wouldn’t buy it just because “ink is ink.” If you print a lot of colour, ink cartridges can quietly become a cost centre—so check your printer’s monthly usage and look at the overall spend on cartridges rather than the price of a single one. Also, if you rarely print colour, ink can dry out and you end up replacing more often than expected, making the “original” premium harder to justify. If you tell me your Brother printer model and roughly how often you print in magenta, I can give a clearer “buy now vs wait vs switch approach” recommendation.

Brother Supplies
Brother LC422XLC - High Yield - cyan - original - ink cartridge - for Brother MFC-J5340DW, MFC-J5345DW, MFC-J5740DW, MFC-J6540DW, MFC-J6940DW

Canon
Canon 069H - High Yield - cyan - original - box - toner cartridge - for i-SENSYS LBP673Cdw, LBP673dw, MF752Cdw, MF754Cdw

Epson
Epson Toner, AcuBrite, Toner, 1 x Cyan, Standard, S050629, 2,500 Pages

Canon
Canon 731 M - 6270B002 - 1 x Magenta - Toner Cartridge - For iSENSYS LBP7100Cn,LBP7110Cw,MF8230Cn,MF8280Cw