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£250.43 inc. VAT
AI-generated summary
£208.69 ex‑VAT for an “ink cartridge” priced into toner territory is the big red flag here. In day-to-day office use, Brother’s high-yield black cartridges can be decent value *if* you’re getting a true cost-per-page advantage versus your printer’s usual options—but that’s hard to verify from the listing. What I’d worry about is that you’re paying a premium for “Extra (Super) High Yield” that may only look good on paper, especially if your actual print volume is modest or you print a lot of occasional text (where wear and ink management can reduce effective yield).
Who this makes sense for: organisations that print a lot of consistent black text, run the compatible Brother device regularly, and care more about convenience (fewer swaps) than squeezing every last penny per page. Who should avoid it: anyone with low-to-medium print usage, mixed printing, or a requirement to be cost-controlled—because this price suggests you’d likely be better served by cheaper cartridge options, compatible ranges (if you’re comfortable with the trade-offs), or simply reviewing your printer model’s true running costs before buying.
If you tell me your Brother printer model and your monthly page estimates, I can give you a more grounded view on whether £208.69 is actually good value or an overpriced cartridge waiting to disappoint.

Xerox
Xerox - Black - original - drum cartridge - for VersaLink C7000, C7120, C7125, C7130

Canon
Canon 723 BK - 2644B002 - 1 x Black - Toner Cartridge - For iSENSYS LBP7750Cdn

Brother Supplies
Brother LC123M - High Yield - magenta - original - blister - ink cartridge - for Brother DCP-J100, DCP-J105, DCP-J132W, DCP-J4110DW, DCP-J552DW, DCP-J752DW

Xerox
Everyday - High Yield - black - compatible - toner cartridge (alternative for: HP Q1339A, HP Q5942X, HP Q5945A) - for HP LaserJet 4240, 4250, 4300, 4345, 4350, M4345