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£363.60 inc. VAT
AI-generated summary
At £302.84 ex-VAT for a single HDMI run, this is only “good value” if you truly need a 60 m cable and you don’t want the hassle of signal extenders, matrix gear, or troubleshooting field-to-field variations. For long distances, plain HDMI leads can behave unpredictably (interference, bandwidth limits, flaky handshake), so buying a branded, purpose-made ATEN option is the sensible move for offices, meeting rooms, or training suites where you need it to just work. That said, you’re still paying a premium versus short-run cabling, so I wouldn’t treat it like a standard office cable replacement.
Who should buy it: B2B users installing fixed AV in a room where the cable path is straightforward and you need reliability over a maximum distance—e.g., a conference room with a wall-to-wall run. Who should *not*: anyone tempted to use it as a general “solution for everything,” or for environments with lots of electrical noise, unknown cable routes, or where you might later re-route displays. In those cases, it can be cheaper (and less painful) to go with an active HDMI extender or an AV-over-IP approach designed for distance—because the real cost of HDMI distance problems is your time, not the sticker price.

ATEN
ATEN MicLIVE 6-CH - Audio interface - 24-bit - 96 kHz - USB-C

ATEN
ATEN VE901T - Video/audio extender - HDBaseT - up to 70 m - for VanCryst VB905, VM1600A

ATEN
ATEN VE8952T - Video/audio extender - transmitter - up to 100 m - for VanCryst VM1600A, VM3200, VM5404H, VM6809H, VS0801H

ATEN
ATEN 2X-010G - KVM console rack mounting kit - for ATEN CL1000, CL1008, CL1016, KL1100, Slideaway CL5708, CL5716