- Virtual CIO
IT Succession Planning: Don't Be a Single Point of Failure
24 Jan, 2026



£164.68 inc. VAT
AI-generated summary
At £137.16 ex-VAT for a 20m ATEN HDMI lead, this isn’t the kind of cable you buy “just because it’s longer.” You’re paying for reliability: long HDMI runs are where cheap cables start dropping signals, causing handshake issues, or degrading picture/audio quality. If you’ve got a fixed install—meeting room, boardroom, AV wall, or a projector/setup where re-cabling is a pain—this is the sort of branded cable that’s less likely to turn into a recurring troubleshooting headache.
That said, I wouldn’t buy it for a one-off demo or anything where flexibility matters. Also, HDMI at 20m can still be borderline depending on source/display and signal chain (splits, extenders, switchers, etc.). If you’re seeing any instability already, you may need more than a better cable—like an HDMI active/extender solution—because cable quality alone sometimes can’t overcome signal limitations.
**Who it suits:** UK B2B installs where uptime matters and you want to avoid “mystery” AV issues on longer HDMI runs. **Who should skip:** anyone trying to minimise cost on a temporary setup, or anyone expecting HDMI to magically behave over 20m without considering the rest of the AV topology.

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