ASUS ProArt PA279CRV computer monitor 68.6 cm (27") 3840 x 2160 pixels 4K Ultra HD LCD Black

Product Overview

AI-generated summary

The ASUS ProArt PA279CRV is the kind of 27" 4K screen that makes sense if you genuinely do colour-critical work or you’re tired of “okay” viewing on cheaper panels. ProArt models tend to deliver a more consistent out-of-the-box experience and better calibration options than the usual office specials, so it’s a solid choice for design teams, photographers, and anyone who needs reliable colour without having to constantly tweak settings. At ~£499 ex-VAT, you’re paying for that confidence—and for a workflow where text, UI and timelines stay crisp at 4K in a sensible desk footprint.

That said, I wouldn’t buy it on autopilot. If you mostly do spreadsheets, emails, and casual browsing, this is more monitor than you need—you could save a lot and still be perfectly happy. Also, whether it’s “worth it” depends on your environment: if your room lighting is tricky or you’re working in a multi-user, multi-angle setup, you may want to sanity-check real-world viewing behaviour rather than relying on spec sheets. But for a B2B buyer who wants one premium screen for creative work (and fewer colour surprises), this is a sensible, durable bet—just don’t overpay if your use case is mostly general office.