ASUS ProArt PA278QGV computer monitor 68.6 cm (27") 2560 x 1440 pixels Quad HD LCD Black

Product Overview

AI-generated summary

The ASUS ProArt PA278QGV is the kind of 27" QHD monitor that makes sense if you do real visual work (photo/video, design, basic colour-critical tasks) and you want something that looks “serious” on a desk without jumping to the very top of the pro price ladder. For £253.67 ex‑VAT, it’s strong value if you care about colour consistency and workspace usability rather than just chasing refresh rates. In daily office + creative hybrid use, the extra vertical space from 1440p over 1080p is genuinely noticeable, especially for timelines, palettes, and side-by-side docs.

That said, I wouldn’t buy it purely for gaming or highly demanding motion work—this isn’t aimed at that, and you’ll feel the lack of modern gaming-first features. Also, if you’re a strict prepress/production colour house, you’ll want to sanity-check calibration support and the overall accuracy against your workflow (and ideally budget for calibration hardware). Overall: a solid, sensible pick for UK businesses with designers or content teams who want a dependable “work monitor” at a reasonable price, but not the right choice if your main priority is speed or esports-style performance.