ASUS ProArt PA278CGV computer monitor 68.6 cm (27") 2560 x 1440 pixels Quad HD LCD Black

Product Overview

AI-generated summary

The ASUS ProArt PA278CGV is one of those sensible “get the job done” 27-inch monitors that’s aimed at creators who actually work on their screens, not just admire them. For the money, it’s a decent value proposition if you care about colour consistency and day-to-day usability—especially if you’re doing photo/video work, design, or any office-plus-creative hybrid where you’ll stare at the screen for hours. At £363.56 ex-VAT, I wouldn’t call it a bargain, but it’s also not pricing itself like a premium “spec-sheet flex” display. In real use, the biggest win tends to be that it feels reliable and well-suited to production workflows rather than just gaming.

That said, I’d be careful if your team expects it to be a do-everything powerhouse for video editing with heavy grading, or if you’re chasing the absolute best image quality in its class—there are higher-end options that will make more of a difference if colour accuracy at the top end is the priority. Also, if your primary use is spreadsheets and meetings, you’ll likely not benefit enough from the ProArt angle to justify the cost versus more basic business monitors. Who should buy it? Creative teams and prosumers in a UK office who want a proper content-creation display without jumping to the very top price bracket. Who shouldn’t? Purely office-only users, or anyone who needs the most demanding grading-level performance and is shopping at the top tier.