- AI
Best AI Tools for Small Business in 2025
20 Mar, 2026
£457.75 inc. VAT
AI-generated summary
If you’re an iPhone user and you want the most “it just works” smartwatch experience, the Apple Watch Series 11 is one of the safer bets around. For business use, it’s great for quick notifications, calls/text handling, health and fitness tracking, and generally staying on top of the day without constantly reaching for your phone. The GPS model is usually the sensible choice for people who want accurate location for workouts (and peace of mind) without paying extra for cellular features.
That said, £381.46 ex-VAT is real money for a wearable, so I wouldn’t buy it for everyone. If your team mainly wants basic timekeeping, step counts, and “something for the gym,” cheaper GPS watches will do most of that. Also, if you’re expecting it to replace an iPhone for truly independent work comms, you’ll find yourself frustrated unless you step up to the cellular-style setup. For who it *does* suit: iPhone-first SMEs, managers, field staff who do lots of walking/cycling/running, and anyone who values polished software and reliable notifications more than raw value. If that sounds like your use case, it’s a good buy; if you just need “fitness lite,” you’ll probably be overpaying.