- Virtual CIO
IT Leadership for Scaling Startups
18 Mar, 2026
Shop›All In One›Allinone 24inch iMac with Retina 4.5K Display M4 chip with 10-Core CPU and 10-Core GPU 16GB RAM 256GB SSD Pink Z1ER
Allinone 24inch iMac with Retina 4.5K Display M4 chip with 10-Core CPU and 10-Core GPU 16GB RAM 256GB SSD Pink Z1ER
£1350.66
£1620.79 inc. VAT
Low Stock(1)MPN: MWV43B/A
🚚 Next-day delivery £4.95
Quantity:1
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Product Overview
AI-generated summary
At £1350.66 ex-VAT for a 24-inch iMac Retina with an M4 chip, this is a “buy it when you want it to just work” machine—not a “spec it up for pennies” deal. For UK business use, the big win is the all-in-one setup: minimal cabling, a solid screen, quiet operation, and great performance-per-watt. If your team does the usual office mix (Docs, spreadsheets, email, light creative work, video calls), it’ll feel fast and responsive for years without becoming a maintenance headache.
Who should buy it? Small teams, reception/admin roles, comms/marketing, or anyone who values a clean workstation and will actually use macOS comfortably. Also good if you don’t want the hassle of sourcing/monitoring separate PCs, keyboards, and monitors. Who should *not*—or should think twice—is anyone whose workflows are heavily Windows/legacy-software specific, or anyone trying to squeeze the most raw compute for the money. At this price, you’re paying for the integration and Apple reliability; if you already have peripherals or you’re cost-optimising per user, a more flexible tower/mini PC setup can often beat it on value. In short: a very sensible business purchase if the user experience matters more than maximising bargain performance.
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