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TemplateGoogle AdsPDF · 1.4 MB
Google Ads Reporting Template
Monthly Google Ads performance report template covering executive summary, keyword analysis, device breakdown, and actionable recommendations with stakeholder-ready formatting.
About This Resource
Consistent, professional reporting is essential for demonstrating Google Ads value and making data-driven optimisation decisions. This template provides a complete monthly reporting framework covering all key PPC metrics — from executive summary scorecards and campaign performance to keyword analysis, ad copy testing results, device and location breakdowns, and structured recommendations. It includes fill-in tables for stakeholder presentations and a clear action plan format for the month ahead.
What's Included
- Executive summary scorecard: 10 core metrics with month-on-month comparison
- Campaign performance: spend, clicks, conversions, CPA, and ROAS by campaign
- Keyword analysis: top performers, underperformers, Quality Score tracking
- Ad copy performance: headline and description testing results
- Device & location breakdown: performance by device type and geographic area
- Recommendations & action plan: prioritised tasks with expected impact and ownership
Who Is This For?
PPC agencies, in-house marketing teams, and consultants who need a professional, structured template for monthly Google Ads reporting to clients or stakeholders.